Dandy, formerly Orthly, is the first fully digital dental lab. They are on a mission to improve operational efficiency for dentists across America from start to finish.
Having worked closely with Hero for product and brand design on Orthly, it was a quick yes when the Dandy team approached us to help design their patient iOS app and web app for dental practices. Like many early-stage startups, Dandy found themselves reconfiguring their mission and introducing a B2B product. What began as a project to design a mobile and dental web visualizer quickly turned into an initiative to design the MVP for their practice ordering software.
of close collaboration
raised in round A
Building off our visualizer designs, we created components and design guidelines for their new B2B app while maintaining brand consistency across all platforms. This process allowed us to work with a sense of urgency while not compromising the quality of the design.