One of the fastest-growing social apps, Saturn is used by high schoolers nationwide to track their schedules, tasks, and spend time with friends.
We worked with the Saturn team to create a complete brand identity, articulate a company vision, and create marketing collateral for their network of ambassadors to create content tailored for their school.
of close collaboration
raised in round A
To define a solid mission and vision, we conducted virtual workshops for a week with both the product and growth teams. Designing over 300 versions of the planet, we landed on a solid symbol instantly recognizable as Saturn, yet adaptable to each school's different "themes." Given that the social app’s users are primarily Gen-Z, emojis played a crucial role in self-expression. We worked closely with the growth team to define and design a library of 400 unique emojis that supported the 10,000+ courses/variations in all high schools.