Saturn Branding

One of the fastest-growing social apps, Saturn is used by high schoolers nationwide to track their schedules, tasks, and spend time with friends.

What we did

We worked with the Saturn team to create a complete brand identity, articulate a company vision, and create marketing collateral for their network of ambassadors to create content tailored for their school.

 months

of close collaboration

$

raised in round A

Press mentions
Total Raised
+

Our APPROACH

To define a solid mission and vision, we conducted virtual workshops for a week with both the product and growth teams. Designing over 300 versions of the planet, we landed on a solid symbol instantly recognizable as Saturn, yet adaptable to each school's different "themes." Given that the social app’s users are primarily Gen-Z, emojis played a crucial role in self-expression. We worked closely with the growth team to define and design a library of 400 unique emojis that supported the 10,000+ courses/variations in all high schools.

Final direction

PROJECTS WE are
IN LOVE WITH

View all
2020
Motion Stacks
2020
Scholar Me
2020
Saturn
2020
BRD
2020
Tesla

Lets chat!

hi@herolabs.com

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