ScholarMe Branding

ScholarMe makes paying for college easy. Instead of filling out dozens of scholarship forms and financial applications, ScholarMe provides students with one application that allows them to apply for hundreds of thousands worth of scholarships and financial aide.

What we did

We worked with ScholarMe to create a fresh and approachable brand for their high school-aged user base. While we wanted to appeal to a younger demographic, we also had to provide a sense of trust for the guidance counselors and parents.

 months

of close collaboration

$

raised in round A

Press mentions
Total Raised
+

Our APPROACH

We explored 3 branding directions — conservative, unique/younger, and futuristic/innovative. After collaborating with their founders, we built out the conservative approach and created a set of 3D illustrations for their marketing collateral.

Final direction

PROJECTS WE are
IN LOVE WITH

View all
2020
Motion Stacks
2020
Scholar Me
2020
Saturn
2020
BRD
2020
Tesla

Lets chat!

hi@herolabs.com

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