ScholarMe makes paying for college easy. Instead of filling out dozens of scholarship forms and financial applications, ScholarMe provides students with one application that allows them to apply for hundreds of thousands worth of scholarships and financial aide.
We worked with ScholarMe to create a fresh and approachable brand for their high school-aged user base. While we wanted to appeal to a younger demographic, we also had to provide a sense of trust for the guidance counselors and parents.
of close collaboration
raised in round A
We explored 3 branding directions — conservative, unique/younger, and futuristic/innovative. After collaborating with their founders, we built out the conservative approach and created a set of 3D illustrations for their marketing collateral.